It’s been a fuckin minute!
I ain’t gonna neglect you no more!
We’ve spent the last few months last year planning the brands future and working through concepts with a view to hitting the ground running in 2014. That said, BL is yet to implement the majority of the strategy, but with the type of work coming through HQ at the moment, I’m feeling like Usain Bolt in the bitch. There are so many custom orders in front of me, I feel blessed!
Strategically, we’ve looked to trim the fat and take the brand back to the raw ideal, making shit that I’m excited to make and which I hope you’ll be excited to wear. BL’s back with a message. Nothing else but that Take what is yours, or GFY message. Whether literally, metaphorically or because no one else thought to do what I’m doing, you can count that every release is dropping heavy.
One that note, as we refine the available range, I’ll be culling some previous releases from the store. This year’s drops will be a little less frequent, but extremely deliberate, in the lead up to something new in 2015.
Hope you’re as excited as I am!